Visual indentity and marketing strategies for field hockey
In my thesis I will create a visual identity and marketing strategies for field hockey. Field hockey is olympic sport. Main problem is that in Czech republic is this sport unknown. I want to help popularizate it.
Mind Map
Voice & Tone
- Voice: creative, sport and personal
- Tone: Formal, clear, friendly and also modern
Outline
- It is a sport federation for field hockey
- Popularization of small sport in the Czech Republic
- Need money and new players
- New complex visual style
- The target group are children (new players)
- The target group are big company, probably sport company (new sponsors)
- Gaining sponsors
- Create marchandising Czech field hockey
Notes
- Field hockey doesnt have a comlex visual style. Sponsores and marketing strategies none.
New visual identity:
- Complex working visual style.
- New logo, print press (billboard, posters, bussines card, diplomas), merchandising, email signature…
Keywords
field hockey, sport, marketing strategy, visual style, identity, graphic design, media design
Comparison
Field hockey in other countries
Other sports in Czech republic